Crelan was introduced as the bank brand after the merger of Landbouwkrediet / Crédit Agricole and Centea. It is a Belgian bank with roots in agriculture. It is part of Crelan Group, which was 50 percent owned by the Crédit Agricole Group. At the time, KBC and BNP Paribas were the other main shareholders. The arrival of a new bank brand will strengthen the group, in particular the group’s online banking and the “Customer Protection” area. Through this acquisition, the new group intends to address the segment of the Belgian population that currently uses unbranded, incomplete financial services. In June 2015 Crelan became again a 100% Belgian cooperative bank, owned by its clients.