Top Insurance companies in UK

Several insurers in the UK, from multinational giants like AXA and Aviva to specialized firms that only insure exotic pets. How do you know which insurer is best for you with such a huge choice? To make things easier, we've surveyed several insurance customers across a wide range of brands to find out which companies they think are the best and worst.

From this, we've created our insurance brand rankings, with ratings for customer service and claims handling, plus overall satisfaction. Our rankings also reveal which insurers were voted best by policyholders in different age groups, locations, and various other demographics, so you can find out what's important to people like you. The following is a list of the best companies:

Legal & General


Legal & General (L&G) is a British multinational financial services company headquartered in London. Its products include life insurance, general insurance, pensions, and investments. It has operations in the United Kingdom, Egypt, France, Germany, the Gulf region, India, and the United States.

As of  2020, Legal & General Group Plc had total assets of £570.6 billion (US$769.2 billion), 10,046 employees, and 5 locations.

The company was founded in 1836 by six lawyers. As of December 2020, it has over eight million customers worldwide for its life assurance policies and over one million customers for general insurance policies.


Aviva plc is a British multinational insurance company headquartered in London, United Kingdom. It has about 33 million customers across 16 countries. In the United States, the company does business under the brand name One Beacon, though the legal entity that underwrites the policies is "Aviva USA Corp." Aviva is one of the largest general insurers and a leading life and pensions provider in the UK. As of 2021, the company had 31,000 employees operating across 93 branches. Aviva insurance company had a total of 358.5 billion GBP as of 2021.

RSA Insurance Group plc 

RSA Insurance Group plc is a multinational general insurance company headquartered in London, United Kingdom. RSA has major operations in the UK & Ireland, Scandinavia, and Canada and provides insurance products and services in more than 140 countries through a network of local partners. It has 17 million customers.

Services provided by RSA include personal insurance, commercial insurance, risk management, pensions, and investments. The Group has major operations in Canada, Ireland, Scandinavia, and the UK, with other Latin America, Asia, Central, and Eastern Europe.

assets: 20,706.00

employees:13,500 (2021)

 Direct Line Group Ltd

The total assets of Direct Line Group Ltd. in 2018 amounted to approximately 7.9 billion British pounds, making it the most valuable insurance brand in the United Kingdom. The company employs approximately 8,800 people, while the services offered include motor, home, and travel insurance and roadside assistance, and breakdown cover.

The company was formed in Croydon, Surrey, on 1 September 1985 by Peter Wood and Martin Long. It was the first telephone-only insurance company in the United Kingdom. The slogan "The Direct Line" offered car insurance policies by telephone.

 Direct line has got a total number of 10,500 employees.

The Allianz Group

The Allianz Group is one of the world's leading insurers and asset managers, with more than 86 million retail and corporate customers. We have 160,000 employees around the world who serve over 86 million customers. Our strong market position lies in the complementary business model that combines insurance operations with asset management activities.

Allianz is one of the most recognized financial services and insurance industries. Total assets: 1,845 billion euros (as of 31 December 2017). Employees: 142,000 (2017).

Allianz offers a comprehensive range of insurance, retirement, and asset management products and services. Clients can choose from a broad selection of individual solutions or benefit from an integrated approach that combines several products. We are very proud to say that Allianz has some of the best protective solutions available on the market today. 

The Phoenix Group

The Phoenix Group is a British company headquartered in Stirling, Scotland. It is the largest closed life assurance fund consolidator in Europe, with £95 billion of assets under management on 31 December 2013. The Group traces its history back to the establishment of Standard Life in 1825, one of the oldest and largest British insurance companies.

The company has nine million policyholders and operates through two main businesses: Phoenix Life Limited, which manages closed life and pension funds that typically have been sold off or closed to new business by other providers; and Phoenix Group Holdings Limited (formerly Pearl Group), which provides asset management services.

Phoenix today holds around £259bn of assets under management on behalf of approximately 8m policyholders. It has approximately 5,000 employees across the UK and Europe.

It provides insurance intermediary services to its parent company, Phoenix Group Holdings Limited, and Phoenix Life Assurance Limited.


Bupa is an international healthcare group with its origins and headquarters in the United Kingdom (UK). It has over 10.9 million customers in 190 countries and employs over 64,000 people: the UK, Australia, and Spain's principal geographical markets by premium income. Bupa's main business is private medical insurance (PMI), where it operates through Bupa Insurance Limited, a subsidiary of Bupa Group. AXA PPP Healthcare Ltd underwrites Bupa's PMI products sold in the UK. It also offers health assessments under the Bupa Health Assessments brand. It operates 40 hospitals around the world and provides workplace health services, home healthcare, health advisory services, health insurance, and care homes for older people.

Total assets increased by 5% to £18.9 billion, while net assets increased by 10% to £3.2 billion.


AXA has over 107 million customers worldwide and employs 161,000 people across 63 countries. In 2017 its revenues reached €99 billion.

AXA is a conglomerate of independently run businesses operated according to the laws and regulations of many different countries. The company is a component of the Euro Stoxx 50 stock market index. According to a 2011 paper by Vitali et al., the company was founded as Mutuelle de L'assurance contre L'incendie (Fire Insurance Mutual) in 1816. It acquired Compagnie Parisienne de Garantie in 1978 and became "AXA"

The company has been an industry leader in several insurance fields:

  • life and savings

  • property and casualty

  • retirement savings plans

  • international health insurance

  • asset management and financial protection

NFU Mutual

NFU Mutual is a UK insurance and financial services company based in Warwickshire, England. The company offers a range of financial products such as life insurance, pensions, investments, and general insurance to businesses and public members. With over 300 high street branches, it operates mainly in rural areas.

As well as offering products directly to the public, NFU Mutual also has a network of independent financial advisers who offer advice on all aspects of personal finance. As part of the NFU Group of companies, it also offers farm and business insurance to farmers and other businesses.

NFU Mutual was founded in 1910 by farmers who wanted to create a mutual insurer that could provide local people with their insurance needs. It is now one of the largest general insurers in the UK, with over £9 billion total assets and employing around 4,000 people (including 600 agents).

Admiral Group

Admiral Group plc is a motor insurance company with its head office in Cardiff, Wales. Listed on the London Stock Exchange and a constituent of the FTSE 100 Index, the Group operates different brands, including Admiral Insurance, Elephant, Diamond, and Bell.

Admiral has five offices in Europe, two in Canada and one in Mexico. It also owns, an online price comparison website. It has a total of 5,759 assets as of 2020. Admiral Group has  11,445 employees as of December 2021.


Q. Who is the number 1 life insurance company in the UK?

A. Aviva is the best insurance company; it offers cover for 99% of UK adults - including those with health conditions

Q. Are there any exclusions under this policy?

A. Yes, please check the policy details for full terms and conditions